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PRIVACY POLICY

Last updated: May 2026

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1. WHO WE ARE

This website is operated by Life Amalfi, a premium men's fashion brand. For any privacy-related enquiries, please contact us at: supportamalfi@gmail.com

 

2. WHAT DATA WE COLLECT

We may collect and process the following personal data:

  • Identification data: full name, email address, phone number

  • Delivery data: residential or business address in the United Kingdom

  • Payment data: processed directly by Stripe — Life Amalfi does not store any credit or debit card information

  • Browsing data: IP address, browser type, pages visited, time spent on site

  • Communication data: messages sent via contact form or email

 

3. HOW WE USE YOUR DATA

We use your personal data to:

  •  Process and fulfil your orders

  •  Send order confirmations and delivery updates

  •  Respond to your enquiries and requests

  •  Improve your browsing experience on our website

  •  Comply with legal and regulatory obligations

  •  Send marketing communications (only with your consent)

 

4. LEGAL BASIS FOR PROCESSING

Under the UK GDPR, we process your data on the following legal bases:

Legal BasisApplication

Contract performanceProcessing and delivering your order

Legal obligationCompliance with UK tax and regulatory laws

Legitimate interestsWebsite security and fraud prevention

ConsentSending marketing emails

 

5. PAYMENTS — STRIPE

All payments made on Life Amalfi are processed by Stripe Payments Europe Ltd, in compliance with the PCI DSS standard.

  • Life Amalfi does not have access to your full financial data

  • Payment data is encrypted and managed exclusively by Stripe

  • To learn how Stripe handles your data: stripe.com/gb/privacy

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6. PLATFORM — WIX

This website is built and hosted on the Wix.com platform. Wix may collect certain technical browsing data as part of the site's infrastructure.

  • To learn more: wix.com/about/privacy

 

7. COOKIES

We use cookies to enhance your browsing experience. The types of cookies we may use include:

TypePurpose

EssentialBasic website functionality and shopping cart

AnalyticalUnderstanding how visitors use the site

MarketingDisplaying relevant advertisements (only with consent)

You can manage your cookie preferences at any time through the cookie banner on our website.

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8. DATA SHARING

Life Amalfi does not sell your personal data. We may share your data only with:

  • Stripe — payment processing

  • Wix — website hosting and infrastructure

  • Delivery services — to fulfil orders within the UK

  • Legal authorities — when required by law

 

9. DATA RETENTION

We retain your data for as long as necessary to:

  •  Fulfil contractual and legal obligations

  •  Resolve disputes

  •  Enforce our agreements

In general, order data is retained for 6 years as required by UK tax law (HMRC).

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10. YOUR RIGHTS — UK GDPR

As a UK resident, you have the following rights:

RightWhat It Means

AccessRequest a copy of your personal data

RectificationCorrect inaccurate or incomplete data

ErasureRequest the deletion of your data

PortabilityReceive your data in a structured format

ObjectionObject to processing for marketing purposes

RestrictionLimit the use of your data in certain circumstances

To exercise any of these rights, please contact us: supportamalfi@gmail.com

You also have the right to lodge a complaint with the ICO (Information Commissioner's Office):  ico.org.uk |  0303 123 1113

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11. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or destruction, including:

  • Secure SSL/HTTPS connection

  • PCI DSS compliant payment processing via Stripe

  • Restricted internal access to personal data

 

12. EXTERNAL LINKS

Our website may contain links to third-party websites. Life Amalfi is not responsible for the privacy practices of those websites. We recommend reading the privacy policy of every website you visit.

 

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by email or through a prominent notice on our website.

The date of the last update is always indicated at the top of this document.

 

14. CONTACT

For any questions about this policy or how we handle your data:

supportamalfi@gmail.com

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